# Garrick Square > Garrick Square is a stakeholder intelligence consultancy. We retrieve the honest intelligence that organisations need to make better decisions — intelligence their stakeholders will not share directly. We operate as a neutral third party with no stake in the outcome, using structural anonymity and structured confidential interviews to surface what politeness, hierarchy, and professional caution normally suppress. ## What We Do Garrick Square runs fixed-scope, fixed-price stakeholder intelligence engagements for VC and PE firms, growth-stage technology companies, and executive leadership teams. Every engagement combines anonymous quantitative collection with structured confidential interviews. The anonymous layer surfaces what people will not say directly. The interview layer explains why. Our principals are senior operators who have run large multinational teams, built companies, and managed complex stakeholder relationships at the highest level. They have raised multiple growth equity rounds, expanded platforms internationally, and exited to major PE firms including Accel-KKR. They have sat in the rooms where the truth was not being said. They know what it costs. ## Services ### Signal — From $10,000 A focused intelligence engagement on a single stakeholder group or question. When you need the honest read on one specific thing — clearly, quickly, and without noise. Includes: anonymous collection across one stakeholder group, minimum 5 structured confidential interviews selected by Garrick Square from the eligible pool, AI-assisted pattern and sentiment analysis, 4-5 page executive findings report, 60-minute live debrief session. Delivered within 3 weeks. Example use cases: - A VC wanting to know what their portfolio founders genuinely think of the support they receive. Not the managed update. The real view. - A SaaS company wanting honest customer feedback after a major product change before the next QBR lands. - A growth-stage CEO wanting to know what their leadership team actually thinks after a restructure, before they announce the next phase. ### Spectrum — From $18,000 A comprehensive intelligence engagement across multiple stakeholder groups, or for high-stakes moments where the full picture is essential before you act. Or after something significant has happened. Includes: anonymous collection across multiple stakeholder groups, minimum 7 structured confidential interviews per engagement with a minimum of 5 per stakeholder group selected by Garrick Square, cross-group analysis and pattern mapping, AI-assisted pattern and sentiment analysis, executive findings report with recommended actions, 60-minute live presentation and Q&A. Delivered within 4-5 weeks. Example use cases: - A PE firm running post-acquisition integration intelligence. What the acquired company's team really thinks, what leaders need to know, and where the culture risk actually lives. - A fund manager who needs to understand why capital did not commit across a recent raise. The honest objections LPs will not say to your face, retrieved anonymously. - A growth-stage company wanting a complete read across customers, partners, and internal teams before a Series B raise or a major strategic pivot. ## Use Cases ### Venture Capital and Private Equity What do your portfolio founders really think of the support you provide? Founders tell their investors what they think they want to hear. The real view — what they share with other founders, what they say after the call ends — rarely surfaces directly. A Signal retrieves it anonymously, so you find out before it affects the relationship or the return. ### Growth Stage Technology What do your customers actually think after implementation? Post-implementation sentiment is the single biggest predictor of renewal and expansion revenue. NPS scores tell you a number. A Signal or Spectrum tells you what is actually driving it, and what to change before the renewal conversation starts. ### Private Equity and M&A What is the acquired company's team really thinking post-close? Between 70% and 90% of acquisitions fail to deliver expected value — often because the human reality of the integration was never honestly understood. A Spectrum engagement in the first ninety days after close tells leadership what they need to know before the problems become expensive. ### Executive Leadership What does your team, board, or organisation really think of how things are going? Senior leaders are consistently the last to receive honest feedback. Everyone manages upward. A Signal creates the conditions where your team, peers, and board can tell you the truth — anonymously, and without the professional consequences that normally keep it unsaid. ## VC and PE Engagement Menu Garrick Square offers a structured menu of engagements specifically for VC and PE fund managers across three time horizons. ### Pre-Transaction Intelligence - Target Customer Intelligence (Signal): Do customers genuinely believe in the product or are they staying out of inertia? - Target Employee Intelligence (Signal): What does the team below leadership actually think about the direction and CEO? - Target Commercial Partner Intelligence (Signal): Are key partners genuinely committed or treating this as one option among several? - Target Leadership Intelligence (Signal, disclosed model post-term sheet): What does the leadership team think about the business's readiness to scale? - Role-Stratified Portfolio Cohort Intelligence (Spectrum): Do different functional leaders — CEO, COO, CRO, CTO — hold materially different views, and where do they diverge? ### Post-Transaction Portfolio Intelligence - Portfolio Founder Sentiment (Signal): What do portfolio founders actually think about the fund relationship? - Portfolio Leadership Intelligence Role-Stratified (Spectrum): Beyond the founder, what do senior operators across the portfolio think, segmented by function? - Post-Investment Acceleration Intelligence (Signal): What does the portfolio company's team actually think now that capital is deployed? - Integration and Transformation Intelligence (Spectrum): Following a merger, acquisition, restructure, or major transformation, what does the organisation actually think across functions and levels? ### LP Intelligence - LP Commitment Debrief (Signal): Why did LPs who were approached not commit, and what would need to be different for the next raise? - Current LP Relationship Intelligence (Signal): How are existing LPs rating the fund relationship, reporting quality, and likelihood to recommit? - LP Market Positioning Intelligence (Spectrum): How is the fund perceived in the LP market beyond the current LP base? ## Why Garrick Square ### Anonymity by structure, not promise Identity is architecturally separated from response. Respondents can see it is structurally impossible to identify them — which is why they say things they would not say anywhere else. ### No stake in the outcome Garrick Square is not your consultant or your advocate. We have no relationship with your stakeholders to protect and no vested interest in what we find. That neutrality is what makes the intelligence honest. ### Operator-led, not analyst-led Our principals have run revenue teams, raised capital, and managed enterprise stakeholder relationships. We know which questions surface the truth because we have sat in the rooms where it was not being said. ### A principal on every engagement No junior team. No offshore analysis. No automated report generation. The person who leads your briefing writes your report and runs your debrief. ## What We Believe 1. Anonymity is not a feature. It is the foundation. Without structural anonymity, you will not get the truth. 2. Neutrality is the product. We are not your consultant or your advocate. We are the neutral conduit. A source with no agenda and no relationship to manage. 3. Precision produces better intelligence than volume. The right question, precisely framed, surfaces more truth than any volume of open-ended conversation. 4. Intelligence without action is worthless. We deliver findings. Specific, prioritised, connected to decisions you can make. 5. The truth is rarely comfortable. That is the point. We present findings as we found them. Uncomfortable intelligence delivered honestly is more useful than a polished version of what you already suspected. 6. Clarity is what good intelligence delivers. Organisations that know what is actually true move faster, commit more fully, and course-correct before problems compound. ## Engagement Process 1. Briefing and Scoping (1-2 days): Define the intelligence question, identify stakeholder groups, scope the engagement precisely. 2. Anonymous Collection (7-14 days): Deploy anonymous feedback infrastructure. Respondents know their identity is architecturally separated from their response. 3. Structured Interviews (2-5 days): Minimum 5 structured confidential interviews with stakeholders selected by Garrick Square from the eligible pool. 4. Intelligence Report: Executive-ready findings report with raw intelligence, pattern analysis, and specific recommended actions. Delivered ahead of a 60-minute live debrief led by the principal who ran the engagement. ## High-Growth Company Engagement Menu Garrick Square offers a structured menu of engagements specifically for high-growth companies across three tracks. ### Track 1 — Internal Dynamics and Alignment **1. Annual Strategic Alignment Intelligence (Signal or Spectrum if role-stratified)** The intelligence question: We have set the annual strategy, but does the layer of management below the C-Suite actually believe it is achievable, or are they already anticipating failure? Stakeholders: Mid-level managers, directors, and functional leaders. When: 30-60 days after a major strategy rollout, SKO, or annual planning phase. Why it matters: Strategic failure rarely happens at the board level. It happens because the execution layer did not buy in but was too afraid to say so. **2. Post-Restructure / Reorganization Intelligence (Spectrum, segmented by retained vs. merged departments)** The intelligence question: Following a layoff, merger, or major leadership shuffle, has the business stabilised, or is execution fracturing behind the scenes? Stakeholders: Retained employees, specifically key individual contributors. When: 60 to 90 days following a significant structural or headcount change. **3. Executive Team Cohesion and Blindspot Mapping (Signal)** The intelligence question: Does the wider company genuinely trust the executive leadership team, and what is the C-Suite collectively blind to? Stakeholders: Employees, often cross-sectioned by tenure. When: Annually, or when a CEO senses a disconnect between the boardroom and the floor. ### Track 2 — Market and Revenue Reality **4. Key Account / Enterprise Customer Health (Signal)** The intelligence question: Are your top-tier revenue sources genuinely embedded, or are they actively exploring competitors but staying quiet out of politeness? Stakeholders: Executive sponsors and daily users at top 20% accounts. When: 90 days before major renewal cycles, or bi-annually for enterprise SaaS. **5. Post-Launch / Product Pivot Intelligence (Signal)** The intelligence question: After a major product launch or pricing change, what is the actual market reception beyond the polite early feedback given to Account Managers? Stakeholders: Early adopters, beta testers, and recently upgraded cohorts. When: 30-60 days post-launch or major pricing model shift. **6. Lost Deal / Churned Customer Post-Mortem (Signal)** The intelligence question: Why are you actually losing competitive deals or seeing accounts churn? Stakeholders: Prospects who chose a competitor, or customers who recently churned. Why it matters: Sales teams blame pricing. Customers give polite excuses. Anonymity retrieves the real reason you lost. ### Track 3 — Ecosystem and Supply Chain Health **7. Strategic Channel / Partner Intelligence (Spectrum, segmented by partner type)** The intelligence question: Are your channel partners actively pushing your product, or are you just a passive logo on their website? Stakeholders: Resellers, integration partners, agencies. When: Annually, or when partner-led revenue begins to stall. **8. Critical Supplier / Vendor Risk Intelligence (Signal)** The intelligence question: Are your key suppliers prioritising your growth, or are you at risk of being deprioritised in a supply crunch? Stakeholders: Account managers and executives at Tier 1 suppliers, manufacturers, or key technology vendors. Why it matters: Supply chain resilience requires knowing how important your business actually is to your vendors. ## Key Facts - All engagements are fixed price, agreed in advance, with no variable billing and no open-ended retainers. - Payment: 50% on signing, 50% on delivery. Work begins on signing. - Mutual NDAs are standard and signed before any substantive conversation begins. - Garrick Square does not discuss, reference, or publish client work under any circumstances. - Garrick Square does not conduct engagements where findings are intended to build a case against an individual or be used punitively. - Interview selection is made by Garrick Square from the eligible pool provided by the client. The client never knows who participated. - Minimum response thresholds must be met before any results are visible. Responses are randomised and decoupled to prevent fingerprinting. - Based in Amsterdam. Operating across Europe, North America, and Asia-Pacific. ## Supporting Evidence - 75% of people tell the truth on sensitive topics when responding anonymously, compared with only 25% under confidential conditions. (Ong and Weiss, Journal of Applied Social Psychology, 2000) - 57% of executives at companies with good decision outcomes said stakeholders shared all critical information, versus just 37% at companies with poor outcomes. The information gap is real, measurable, and consequential. (McKinsey Global Survey, Flaws in Strategic Decision Making, 2008) - 70-90% of mergers and acquisitions fail to deliver expected value, often because the human reality of the integration was never honestly surfaced. (Harvard Business Review; Fortune analysis of 40,000 deals) ## Contact Website: garricksquare.com Enquiries: enquiries@garricksquare.com Every engagement begins with a conversation. Send a note with your name, organisation, and what you need to understand. A Garrick Square principal will respond within one business day.